Take action on Twitter to challenge the divisive hate campaigns of the Sun, Daily Mail and Daily Express
One the easiest and most successful ways to persuade brands to pull their adverts from the Sun, Mail and Express is to tweet them. We’ve seen Twitter success with Joy, Evans Cycles, Thread and more through simple tweets. Here’s what to do:
1. Go to a specific article on the Daily Mail, Daily Express or Sun website. If you’re wondering which ones would be good targets, here are some recent examples:
- The Daily Mail dismisses a National Trust exhibition commemorating men hanged for being gay as a “PC stunt”;
- The Daily Mail attacks transgender children’s’ rights;
- The Sun trivialises ethnic cleansing of Rohingya refugees and encourages harassment of Diane Abbott MP (scroll down).
2. When you see an advertiser, take a screenshot (ctrl + prt sc on desktop, mobile phones vary). Here’s an example:
3. Send a tweet of the screenshot and tag the company advertising. So for the example above, you would tag @bt_uk. You can also tag @stopfundinghate so we get notified and can retweet it. You can also use the hashtag #stopfundinghate.
And that’s it! Please keep your tweets polite – companies are much likely to respond if you do.
Online advertising is normally done automatically through intermediaries called ‘exchanges’. This means that companies often don’t know where there adverts are appearing. Adverts can be placed on sites based on your browsing history, keywords on the site or because of the particular audience demographics of the site.
By clicking on the Mail, Sun and Express, and screenshotting the advertisers we can see exactly who is spending money to fund hate online. Without this knowledge, we wouldn’t be able to do so. And it works. Online retailer Joy, Farmdrop and Good Energy have all responded positively after being sent screenshots.
It might not be ideal to click on these sites. Many people would not ordinarily do so out of principle. But it’s a highly effective way of convincing advertisers. By seeing their adverts right next to hateful or discriminatory content, they see straight away what the effect is. And the amount made from one person clicking on an article is tiny – often less than 0.1p.
Please take to Twitter and help more companies to #stopfundinghate.