Stop Funding Hate began when a group of people came together online to express concern at the way certain newspapers were using hate and division to drive sales. The campaign was launched in August 2016, in a year which saw an unprecedented number of negative headlines about migrants and refugees in the Daily Mail, Sun and Daily Express.

And, sadly, this wasn’t something new. Minorities and vulnerable groups have been experiencing hate in the media for decades. In 2015 the UN Human Rights Chief, UN Human Rights Chief, Zeid Ra’ad Al Hussein, made a powerful statement about these newspapers, urging the UK to examine incitement to hatred in the UK media, and specifically calling out the Sun, Daily Mail and Daily Express for their sustained attack on refugees and migrants.

Under the guise of freedom of expression, [the media is] being allowed to feed a vicious cycle of vilification, intolerance and politicization of migrants.

Zeid Ra'ad Al Hussein, UN Human Rights Chief

This has devastating consequences. Hate crime is currently on the rise, which experts link to negative media coverage. For example, according to the University of Cambridge and the Economic and Social Research Council:

“Mainstream media reporting about Muslim communities is contributing to an atmosphere of rising hostility towards Muslims in Britain”.

And the same can be said for other groups, such as refugees, migrants, the LTBTQI community, people with disabilities, and many more.

But there is a way to make positive change. By letting advertisers know that we don’t want out money funding hate, we can have an effect. Since Stop Funding Hate began, companies such as Lego and Body Shop have changed their advertising and hundreds of thousands of us have made our voices heard.

Find out how you can get involved in Stop Funding Hate.