We’re challenging the hate campaigns of the Sun, Daily Mail and Daily Express by encouraging Britain’s best-loved brands to pull their ads. 

Now we want to fund our biggest video campaign yet, including high impact advertising where brands and the public will be sure to see it. We also need resources to set ourselves up for the long-term. Help us cover our running costs and we can change the business model of hate.

Join our Crowdfunder Campaign

THE PROBLEM

History has shown us time and again the dangers of demonising foreigners and minorities

UN High Comissioner for Human Rights, 2015

After what it called “decades of sustained and unrestrained anti-foreigner abuse, misinformation and distortion”, last year the United Nations accused some British newspapers of “hate speech”. UK experts are now warning that hate crime is being “fuelled and legitimised” by the media. Relentlessly hostile and often inaccurate headlines have been described by charities as “dangerous”. But, indirectly, nearly all of us are funding them.

THE ROLE OF ADVERTISERS

The overwhelming majority of people in the UK don’t buy The Sun, Daily Mail or Daily Express. Yet most of us probably do shop with a company that advertises in these newspapers.

Newspaper editors have a strong incentive to run sensationalist anti-migrant headlines: it boosts their readership – and that means they can earn more from advertising.

Many of these advertisers have strong ethical stances on other issues: on discrimination in the workplace, on their supply chains, on their role in their communities. But when it comes to choosing which publications they fund with their advertising budgets, their own ethics and values have often been ignored. Until now.