Lego announced in 2016 that they had ended their partnership with the Daily Mail “and are not planning any future promotional activity with the newspaper”
The Ethical Shop is run by the New Internationalist, who have endorsed Stop Funding Hate, and have given us this statement:
“The New Internationalist fully supports Stop Funding Hate – one of the most exciting campaigns around. In promoting our publications, which make sense of this complex world, and our ethical product range, we have never stooped to advertising with media that runs counter to our values by dividing our communities and stoking fear.”
Thread committed to not advertising in the Sun, Mail or Express with this tweet:
“Proud to say we’ve joined the @StopFundingHate campaign and cut all advertising spend on newspapers that use divisive sensationalism”.
Online retailer Bellroy have told us that they have blocked their advertising from appearing on the Sun Online.
The Body Shop have stopped advertising in the Daily Mail, telling Buzzfeed that:
“We have always supported human rights – it is part of our ‘enrich not exploit commitment’ – and when an editorial stance seems to go against that Commitment, we consider seriously whether we will support it.”
Ethical Superstore have stated on Twitter that “we do not advertise in those publications” and have made this statement to Stop Funding Hate:
“Ethical Superstore fully supports the Stop Funding Hate Campaign, we pick our advertising partners carefully to ensure they do not conflict with our ethics and values, and do promote a positive message. We do not advertise in the Sun, Daily Mail or Daily Express newspapers or on their websites.”
Fashion retailer JOY announced that they are ending online advertising with the Daily Mail and Daily Express. In a series of tweets, JOY said:
It was recently brought to our attention by @StopFundingHate that our ads were appearing next to transphobic and racist articles… JOY is a brand that pride themselves on diversity and inclusion, and we would never want to associate ourselves with these viewpoints. From now on we will be monitoring our ad placements much more closely…
Evans Cycles has blacklisted the Sun, Daily Mail and Daily Express from its online advertising after Stop Funding Hate supporters highlighted that its ads had appeared on a series of inflammatory articles. Evans stated that “Needless to say, the content highlighted on these outlets go against our core values as a business. We’re all for #StartSpreadingLove.”
Lush confirmed that they do not advertise in the Daily Mail, Sun or Daily Express.
Stationery shop Paperchase apologised after running a promotion in the Daily Mail and have committed to not do so in the future.
British Boxers announced in February 2018 that they do not advertise in the Daily Mail – and immediately saw a 750% increase in traffic!
Timberland blocked online ads on Gazeta Polska – a Polish magazine that gave readers ‘LGBT-free zone’ stickers.
Bravissimo confirmed to Pink News that they have blocked Gazeta Polska from their online ad buying.
The CEO of Waterstones distanced the company from the Spectator after an advert featuring the company appeared alongside an article calling for Muslims and students to be stripped of the right to vote. The CEO claimed a publisher placed the advert without their knowledge.
Motorpoint confirmed on Twitter that they would stop their adverts appearing on Breitbart.
Furniture brand Tylko removed ads from an article on OpIndia that was advocating discrimination towards Muslims.
Hyundai removed their advert from the Channel 4 Dispatches show ‘The Truth About Traveller Crime’, which was subsequently investigated by Ofcom for dehumanising Gypsy, Roma and Traveller people.
CarMax confirmed they have blocked OpIndia from their online ad buying.
Although they didn’t reply on Twitter, reliable sources say that Renault have pulled all ads from Republic TV, an Indian news outlet that spreads hate and discrimination towards Muslims.