Help us take on the divisive hate campaigns of the Sun, Daily Mail and Daily Express by persuading advertisers to pull their support.

What if...

What if the power was in your hands?

With nearly every major UK mobile phone company advertising the Sun, Daily Mail and Express, our communications could be funding hate. But the power to change that is in our hands. Find out how.

The Problem

History has shown us time and again the dangers of demonising foreigners and minorities

UN High Comissioner for Human Rights, 2015

After what it called “decades of sustained and unrestrained anti-foreigner abuse, misinformation and distortion”, last year the United Nations accused some British newspapers of “hate speech”. UK experts are now warning that hate crime is being “fuelled and legitimised” by the media. Relentlessly hostile and often inaccurate headlines have been described by charities as “dangerous”. But, indirectly, nearly all of us are funding them.

The Role of Advertisers

The overwhelming majority of people in the UK don’t buy The Sun, Daily Mail or Daily Express. Yet most of us probably do shop with a company that advertises in these newspapers.

Newspaper editors have a strong incentive to run sensationalist anti-migrant headlines: it boosts their readership – and that means they can earn more from advertising.

Many of these advertisers have strong ethical stances on other issues: on discrimination in the workplace, on their supply chains, on their role in their communities. But when it comes to choosing which publications they fund with their advertising budgets, their own ethics and values have often been ignored. Until now.

What if...

Ethical advertisers

There is now a growing list of companies that don’t advertise in the Sun, Daily Mail or Daily Express. For both print and online advertising, consumer pressure is working. Take a look at the list and if your favourite company isn’t on there, get in touch with them to ask why.

Ethically Made Campaign T-Shirts

Grab one of our campaign tees and help us take on the divisive hate campaigns of the UK press by persuading advertisers to pull their support.

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